Murali Nair, Founder
In India, I grew up in a region called Kerala. I lived there with my family on a farm with hundreds of coconut trees and huge rice fields. Kerala is the birthplace of Ayurveda and was therefore a part of my everyday life. When I was sick, my mother would collect Tulsi leaves from the garden to make me a tea. We used fresh, homemade hibiscus paste as shampoo.
We ourselves were part of nature and discovered our treasures in it. We were taught to always look after it. Just as important as the love of nature was the love of fellow human beings: my father, who owned the only car in town, drove all the children in the neighborhood to school when it rained, and the family doctor treated the poor for free.
This childlike inspiration of ecological and social connection is what we want to achieve at āsmi Ayurveda - a lifestyle brand with authentic products, developed with Ayurvedic experts, that has a climate-positive impact.
Dr Sreekrishnan, Ayurveda Mentor
Dr. Sreekrishnan is a second generation Ayurvedic doctor. He researched and taught Ayurveda for more than 35 years before setting up his own clinic in Kerala. He specializes in dermatology & pediatrics. He is Murali's family doctor and develops the formulations of asmi products.
Dr. Sreekrishnan was selected by the Indian Ministry of Ayurveda to train the next generation of doctors. His clinic receives patients from Asia, Europe and the USA. Every Friday, patients who cannot pay for the consultation are treated free of charge.
Nina Bruun, Design Director
Nina Bruun is a Danish designer who studied at the Royal Danish Academy of Design. Nina has carved a niche for herself in the Nordic design scene and is a leading source for interior trends and design forecasts, having been published in the Herald Tribune, Washington Post, Le Figaro, etc.
An accomplished designer, Nina has received a Red Dot Design Award and her work has been included in the permanent collection of the Museum of Arts and Design in New York.
For asmi, Nina and her team developed the entire brand presence, from the corporate identity to the product design and the communication concept.
Our partners
We work with regional and social workshops that offer jobs to a variety of people. We believe in a future that focuses on people, not highly automated, deserted factories.
tea & oil bottling
Wertkreis gGmbH in Gütersloh is an integrative workshop that bottles our teas. The company is organic-certified and produces only organic products according to the highest quality standards while maintaining its socially integrative character. Our teas and oils are bottled by hand and with love.
The team there consists of people with and without disabilities. Their motto "Diversity is our strength!" also reflects our values and we are proud and happy about our new cooperation partner.
tea production
The tea manufacturer Hälssen & Lyon, founded in Hamburg in 1871, is responsible for the production of our organic tea blends. Their social and ecological commitment is confirmed to us by a SMETA audit (SEDEX Member Ethical Audit) based on the ETI (Ethical Trading Initiative), which Hälssen & Lyon has been undergoing regularly since 2011.
tea tins
Our high-quality tinplate tea tins are made by Klann Packaging , a traditional company based in Landshut, Bavaria. The tins are painted in a family-run business in Öhringen, which ensures that the paint on the tin is BPA and cobalt-free. Klann sources its tinplate from the ThyssenKrupp plant near Koblenz and, with a recycling rate of 93-95%, can ensure that the packaging is regional and sustainable.
Klann Packaging is the last remaining European manufacturer of such cans.