Murali Nair, Founder
In India, I grew up in a region called Kerala. There I lived with my family on a farm with hundreds of coconut trees and huge rice fields. Kerala is the place of origin of Ayurveda and was therefore also a part of my everyday life. When I was sick, my mother would gather tulsi leaves from the garden to make tea for me. We used fresh homemade hibiscus paste as shampoo.
We ourselves were a part of nature and discovered our treasures in it. We were taught to always take care of her. Just as important as our love for nature was always our love for our fellow man: My father, who owned the only car in town, drove all the neighborhood children to school when it rained, and the family doctor treated the poor for free.
We want to achieve this childlike inspiration of ecological and social connectedness at āsmi Ayurveda - a lifestyle brand with authentic products, developed with Ayurvedic experts, that has a climate-positive effect.
Dr Sreekrishnan, Ayurveda Mentor
Dr. Sreekrishnan is a second generation Ayurvedic doctor. He researched and taught Ayurveda for more than 35 years before setting up his own clinic in Kerala. His specialisation is in dermatology & paediatrics. He is Muralis family doctor and develops the formulations of asmi products.
Dr Sreekrishnan was selected by the Indian Ayurveda Ministry to train the next generation of doctors. His clinic receives patients from Asia, Europe and the USA. Every Friday, patients who cannot pay for the consultation are treated free of charge.
Nina Bruun, Design Director
Nina Bruun is a Danish designer who studied at the Royal Danish Academy of Design. Nina has carved a niche for herself in the Nordic design scene and is a leading source for interior trends and design forecasts published in the Herald Tribune, Washington Post, Le Figaro, etc.
An accomplished designer, Nina has received a Red Dot Design Award and her work has been included in the permanent collection of the Museum of Arts and Design in New York.
For asmi, Nina and her team developed the entire brand identity from corporate identity to product design and communication concept.
Our partners
We work with regional and social workshops that provide jobs for different people. We believe in a future where the focus is on people, not highly automated factories devoid of people.
Tea & Oil Filling
Wertkreis gGmbH in Gütersloh st an integrative workshop that bottles our teas. The company is certified organic and produces only organic products according to the highest quality standards while maintaining its socially integrative character. Our teas and oils are bottled by hand and with love.
The team there consists of people with and without disabilities. Their motto "Diversity is our strength!" also reflects our values and we are proud and happy about our won cooperation partner.
Tea making
The tea manufacturer Hälssen & Lyon, founded in Hamburg in 1871, is responsible for the production of our organic tea blends. Their social and ecological commitment is confirmed to us by a SMETA audit (SEDEX Member Ethical Audit) based on the ETI (Ethical Trading Initiative), which Hälssen & Lyon has undergone regularly since 2011.
Tea caddies
Our high quality tinplate tea cans are manufactured by Klann Packaging, a traditional company based in Landshut, Bavaria. The cans are painted at a family-owned facility in Öhringen, Germany, which ensures that the paint on the can is BPA and cobalt-free. Klann sources its tinplate from the ThyssenKrupp plant near Koblenz, Germany, and with a recycling rate of 93-95%, it can ensure that its packaging is regional and sustainable.
Klann Packaging is the last remaining European manufacturer of such cans.